As an experiment, I ran a push notification campaign for one of the offers. I didn’t segment users by page—people search for different products, so the info was irrelevant to some. But it is what it is.
I sent notifications every 3 days using a template via Realbig.media and product sales occurred on those exact days. I directed traffic to my ‘best’ page rather than directly to the offer.
July 22 – $94
July 25 – $67
July 28 – $102
Pushed the broadcast button—$102 came in. Wait, it was that simple???
It made me think deeply about how much money I’m leaving on the table by not running retargeting on Google, Instagram, and Facebook, or by not following up with push notifications for products relevant to them instead of what I did here.
Rarely does anyone buy immediately; you have to warm them up constantly. It seems obvious, yet here I am, acting like a dinosaur from the Stone Age.
And this is only possible if you aren’t working with Amazon. Yet another reason to source offers yourself.