In this case, I’m testing various offers in the table. I removed 1 offer, added another new one, and swapped the first and second spots.
I’ll keep monitoring EPC and evaluating performance. That’s how testing is going with the WordPress plugin ThirstyAffiliates.
If earnings per click in the top spot are lower, I’ll put the second offer back at the top.
What I’m doing can no longer be called strictly SEO. Conversion and monetization are critically important—they are actual revenue from the site that increases ROI.