I think this topic is particularly relevant right now due to Google’s BERT algorithm updates.
How It All Started
In 2018, Terry Kyle (owner of WPX Hosting and the BlueChipBacklinks service for selecting dropped domains) launched the Monster Truck SEO course. In it, he demonstrated how great it was to generate pages without content and make money with affiliate marketing.
The core idea was that 90% of keywords are never entered a second time, which means there is a massive layer of keywords left untouched by SEOs.
He proposed generating pages and coming up with keywords like that (such as wpxhosting coupon code january 2020).
There was also a trick in domain selection, and I think that was the main point. Look: he buys a domain, then creates a page on it with a unique title—meaning he creates an ultra-long-tail keyword like best 2020 wordpress themes for photographers for january. Next, he submits this page to the bot in Google Search Console, and after the bot has crawled it, he searches for that keyword to see if the page ranked. In other words, whether the site is capable of entering the top 10 almost instantly or not.
That was how he selected target domains on which he would later generate content.
Content Generation
For content generation, there was a custom plugin and a $100/month subscription. Meaning if you wanted to use the plugin, you had to pay $100 a month. In the group, he also shared lists of domains he had found using BlueChipBacklinks.
Content generation was apparently pulled from YouTube or similar sources; some content was pulled in, but it was mostly copy-paste.
What Terry said was: Google hates copy-paste, so to avoid getting crushed by Panda, you need to rewrite the content after a while; otherwise, you’ll get dropped. Google doesn’t filter a site instantly right off the bat—it needs time to do so.
And that’s where the main headache arose. So, we build doorway pages, but what do we do with those pages afterward? Upload unique content to doorways? That was the first red flag.
Here he showed how he generated content on his site and it ranked in the top positions. I actually saw those pages.
But now according to Ahrefs, there’s silence, and these pages are gone. Here he was generating content, but then everything quieted down:
For example, enter the phrase hosting coupon code godaddy january 2020 offer or hosting coupon code wpxhosting january 2020 offer—you will see behemoths in the top ranks. Where are these small sites targeting long-tail keywords? Somewhere out there, sure…
Removing Losers
Next, he said that pages that didn’t take off needed to be deleted. Like, there’s host health, and to avoid cluttering the host, you need to get rid of waste and toxins. A sensible idea, but again we return to the question: what do you do with the pages that popped off and are currently sitting on copy-pasted content?
How to Select Dropped Domains
For initial drop selection, he advised starting with a Trust Flow metric > 10. From there, it was up to everyone’s imagination how to search further and dig deeper.
The main thing is the host’s ability to rank immediately.
And here was another idea of his: we don’t wait half a year or a year. We pump out content quickly, pick dropped domains, upload everything, and watch. Bit by bit, we sift successful sites from losers and keep churning them out, churning them out.
The Bottom Line
Well, a good deal of time has passed. This course is gone. People who were generating content have also gone quiet. I remember Andrey Kapeltsov planned to launch a large-scale experiment generating 100 million pages and even enthusiastically spoke about it at a conference, but so far all of that has quieted down and there’s nothing.
Below, I will briefly outline what Terry said, along with a few notes on ideas I wrote down for myself.
Back then, with starry eyes, I also thought I was going to get rich on this concept 🙂
Monster Truck SEO: Working with Long-Tail Keywords
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How To (Not) Screw Up Using Monster Truck SEO you need to take action, not sit around. 100 sites
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Module 1: Keyword Volume Metrics & Keyword Difficulty LIE. there are queries that don’t show up anywhere, yet they bring traffic. there are month-to-month seasonal queries that aren’t displayed.
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Module 2: Google’s MASSIVE 15% Problem – Our Opportunity. 97% of queries have a volume under 50 according to Ahrefs. 15% of queries are searched only once a day and don’t exist anywhere else.
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Module 3: Google SERP Instant Ranking Equation a page tailored to a narrow query + a trusted domain
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Module 4: Why Vanity Rankings Are A TRAP an arms race begins among SEOs.
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Module 5: Can We Can Now SAFELY Use Google’s Tools? Analytics + GWT + Yandex + li.ru
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Module 6: The INCREDIBLE Power of Qualifiers qualifiers rule (promo codes, 10% discount, 2017, month, city) + promotions Black Friday, New Year
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Module 7: Good Expired Domains Are ESSENTIAL test domains for ranking immediately through Google Search Console.
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Module 8: Domain Due Diligence NOT Required preliminary metric checking isn’t important. except TF, which he likes. I would also add backlinks for accelerated indexing!
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Module 9: Running “Inverted Commas” Tests COMPETITION TEST for the top positions. check how many results exist using quotes. if there are many, don’t create the page! if there are few, there is a chance to rank IMMEDIATELY. by ranking for one query, Google also places the page for others, ACCUMULATING results. if there are fewer than 10 results, take that query.
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Module 10: Mass Page Creation & Tracking generate — index — check traffic — remove losers
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Module 11: Superfast FREE Content Creation For Testing 100 posts a day maximum and YouTube videos there. Google hates copy-paste. and you need to add content gradually, otherwise Google sees that you dumped 10,000 pages at once and that’s a minus.
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Module 12: Rank Tracking NOT Required only look at traffic, not rankings.
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Module 13: Methods For Getting Indexed INSTANTLY add the page via Google Mobile-Friendly Test and get the indexing result. everything else is routine. waiting.
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Module 14: Filtering Winners & Losers a week after indexing, delete losers with no traffic
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Module 15: How To Make Rankings STICK & Stay Indexed create unique content, otherwise Panda will come and kick you out.
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Module 16: Best Ways To Handle Traffic ‘Rank and Rent’ iframe plugin for converting traffic 1. simply put a link to the offer. 2. high-quality page. 3. 301 redirect and burn the page in a month.
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Module 18: Expansion – The Affiliate/Niche/Non-English Universe a bunch of countries and niches where such narrow targeting won’t be applied and NO ONE will DO THIS. NO ONE! you have a chance. an affiliate program like Microsoft that nobody advertises. go underground into narrow niches and be the king there WITHOUT COMPETITION. you can promote quickly, unlike niches where TIME, LINKS, might not even yield RESULTS.
That was his scheme in brief. But now everything has quieted down. If you have successful case studies, message me on Telegram and we’ll discuss.