Is GEO Really That Important for Advertising?

All else being equal, GEO is as important as topical relevance, but the weight/authority of the source link is just as crucial.

And in terms of weight, a homepage link from a non-relevant GEO will usually be stronger than a local guest post.

So my homepage links will work regardless of GEO 🙂

Other than that, I agree with the statement 100%.