Situation: website traffic dropped due to a redesign and URL changes (redirects were all set up cleanly). It used to be site.com/post — I changed it to site.com/category/post
What had a bigger impact: the design or changing the URLs? Or did I forget the core principle: if it works, don’t touch it.😅
As for design, I changed the WP theme template.
Here’s an example, by the way, of when I changed just the WP template on a site. It took 3 months for traffic to recover and start growing.
