1. Your offer has to be killer.
The best place to start testing is always your offer. Not button colors, not button text—leave that crap to others.
You need to test different offers with different customers.
The difference between the right offer and the wrong one can result in 100x more sales.
2. Focus on product benefits, not features.
3. Your offer should be so good that only idiots would refuse it and regret it for a long time afterward.
4. Any key information and the most important calls to action must be clearly visible above the fold on my pages without needing to scroll.
5. Use high-quality videos to build trust in your brand and product.
6. A user should understand what the site and page are about within 5 seconds. Show it to other people and ask for their opinion.
7. Conversion is all about people. Talk to your audience. Literally. Spend time with them. Try to understand their motivation; see what prevents them from taking action. Look for their true motivation.
8. Solve only one of people’s problems on a single page.
Many people make the mistake of promising to solve 5, 6, or 10 different problems, thinking that casting a wider net will catch more fish. That’s not the case. Every additional problem you introduce or promise to solve significantly lowers your chances of conversion.
9. Study user behavior on the site. Watch them, and you will discover insights you can implement.
10. First and foremost, get people to read your article. The first paragraph is where you hook the reader. First, let them know they are in the right place by jumping straight to the article’s topic.
Then use emotion to keep them reading. Impress them with factual data. Scare them with the fear of missing out on crucial information. Or even entertain them with humor.