There was a site called bitcatcha.com—they decided to simply duplicate all their content onto a regional domain, bitcatcha.com.my.
Here are examples of identical pages:
- https://www.bitcatcha.com.my/vpn-reviews/expressvpn/
- https://www.bitcatcha.com/vpn-reviews/expressvpn/
Later a penalty hit in December, but the point is that you can reuse the exact same content if the language in another country is identical, creating localized versions that rank well in that new region. You don’t even need to write new content! Very convenient.
A Chrome extension to check foreign language tags on a website: Hreflang Tag Checker.
His experiment proved so successful that after Malaysia, he expanded to other TLDs like .com.br, .de, and .fr—whereas previously he had only done Malaysia.