A massive opportunity for growth…
Ran a competitor analysis. I excluded large sites like menshealth.com, cosmopolitan.com and didn’t include online stores because they have a different intent.
Out of 34 affiliate sites, 1 saw growth and is skimming all the cream from the niche, 2 others simply maintained their positions, and the rest dropped.
CRISIS IS OPPORTUNITY.
Whoever manages to adapt will take the whole jackpot. Search results are irrelevant in places because there’s no answer to the intent of finding the best product.
Google has made its choice. Links aren’t what’s needed right now, nor is optimizing text for SurferSEO. What’s needed is trust. And whoever can build it will be king.
On one hand, it’s a crisis and all is lost. Where do you run and how do you save yourself? On the other hand, it’s an opportunity.