Shorts video: https://youtube.com/shorts/E5JGL6T_c2I?feature=share
A dog website was listed on auction: https://www.motioninvest.com/product/petdogowner-com/
In short.
- This dog website has been around for 4 years and 5 months.
- There was a traffic drop in December 2022.
- 97% of keywords have informational intent.
- 2,550 articles published.
- The revenue multiple is only 11 months, which looks very attractive.
Statistics.
Looking at Google Analytics, traffic peaked in January 2022 and then started declining, with a sharp drop occurring in January 2023.
Revenue used to be around $7,000, but dropped to $2,000 in February.
The seller claims that Google’s E-E-A-T update hit the site, causing it to lose traffic, and that expert articles need to be written to rank back on top. But how do you define an expert article? That’s a big question.
- The keyword strategy was to find low-competition topics and write articles about them for the website
- The author wrote the content himself until mid-2021, after which it was outsourced; the content was not written using AI
Should you buy such a website or not? If you don’t know what to do with the content, I wouldn’t recommend buying a site like this. You’d need to update all the content and rework it for the website to start growing again, which is a lot of work.