There are several reasons for this:
1) too many toxic links (you exceed the threshold and don’t remove links before the site drops)
2) good links turn bad due to donor over-optimization/spam
3) increased competition in the niche
4) set it and forget it (no one adds new entities or updates the content)
5) lack of EEAT (no one treats the site as a real business)
6) lack of topical relevance because competitors continuously produce new content while you sit on 10 top-ranking pages doing nothing
This is a HUGE opportunity to go all in — buying up dead sites and rolling out all your tactics on them:
1) remove thin content
2) add new entities to the page (when the article was created, it satisfied search intent, but things may have changed over several years)
3) don’t wait for a drop — clean up the backlink profile yourself periodically
4) EEAT
5) build Tier 2 links to the most authoritative dofollow links with high DR to boost them even further
Apply these 5 tips and you’ll have a STABLE business model without site drops. I guarantee that in 6 months you’ll thank me if someone actually goes ahead and does this😍👌
(c) Translation of a post by James Dooley, one of the strongest SEO specialists in the world