Lately, I’ve lost the desire to write about SEO on the channel. I moved over to Instagram and was posting about my daily life. It was interesting for a while, but now that drive is fading again, and I just realized the reason right now: lack of feedback.
1. People and knowledge—that’s the essence of blogging for me in short
By interacting with you, I benefit not in money, but in SEO knowledge and connecting with interesting people. I’m building a community of like-minded people around myself.
Information can generate income if I implement it into my work, while interacting with people changes me for the better.
Someone shares their methodology or approach, I share mine, and everyone wins. It’s a mutual exchange between equals. But when someone clams up, tries to hide things, yet tries to pump me for info—I filter those people out. I dislike pretense and the mindset of taking without giving back.
Maybe I’m being too candid, but I write it as it is.
2. The channel as a business card.
The channel has turned into a calling card for me. It’s convenient when someone already knows you, making communication much more trusting right from the start. Plus, there’s the exchange of non-public SEO insights.
By giving you food for thought, I improve myself, creating a virtuous cycle.
Analyze => share info => get feedback (networking, knowledge, appreciation) => gain motivation to share again.
3. Why everything went quiet?
But right now, that dynamic has simply vanished. Somehow there are no new people, everything has gone quiet, and as a result, posts come out less frequently.
Besides, my sites took a dip recently, so there’s a lot of work to do. Everything needs to be recovered again. «There’s no money in websites,» as the saying goes…
4. Failure is taboo in our industry. You can’t monetize it.
I seem to be one of the few in SEO who openly talks about their failures and mistakes. It’s rare to see someone admit that something didn’t work out. Mostly, you just see charts showing revenue and traffic growth.
I get it… you have to sell and promote your services, affiliate programs, and SaaS tools. Failure doesn’t bring in money here and now.
Honesty will always be valuable to me, though I don’t know about you. When I created the channel, I wrote as if for myself—focusing primarily on what interests me.
Not reposts of the same news item about Google’s BERT update, but practical stuff you can implement. Not abstract theories, but something more grounded. After all, if there’s nothing to implement, why read this information at all?
5. If there’s no profit for me, there are no posts
Told it as it is. Glad I managed to identify the reason behind my drop in activity.
After all, there has to be value and profit, otherwise everything fizzles out—even if it’s not financial. I’ve achieved the goals I set for myself, and this channel isn’t delivering the return it used to.
If I see a purpose again or find new goals for blogging, I’ll post more frequently and share useful stuff.