An interesting listing appeared for sale: https://empireflippers.com/listing/55453/
In July, the site generated $36,803 with 891,000 unique visitors for the month.
The CPM hit $41.31, which is 10 times higher than average monetization rates in Russia (300 RUB per 1,000 visitors, or ~$4).
Earlier, I mentioned a recipe site earning around $48 per 1,000 unique visitors via AdThrive monetization, but this one is in the travel niche. I doubt anyone would turn down making $30,000 a month from an informational site.
The site is part of Mediavine’s Premiere network, which handles monetization instead of AdSense.
150 articles are published on the site every month.
It’s listed on Empire Flippers for $1.6M with a 48x multiple.
What is even happening in the world? Why can’t I do that? 🙂
Everyone says content sites are dead. Classically, everyone rushes into media buying, or better yet, Telegram channels. That’s where the real money is supposed to be!
Why then is this site selling for huge money? The answer is simple yet complex at the same time: because people put thought into it and built something great.
Informational articles can generate excellent income in Western markets, just like affiliate sites. And a 4-year valuation multiple really makes you think.
So you can definitely make a great living from informational content in foreign markets.
And if you see US monetization through AdThrive or Mediavine, you already have a good idea of the potential earnings.
SEOBAG found the site: traveloffpath.com
I double-checked it myself because Ahrefs reported traffic seemed a bit low, but it turns out that’s actually the one. Crazy stuff!)