Sometimes only 10% of users make a third click on a page.
Therefore, you need to think carefully about which offer to put first on the page. Make it the primary one and don’t get it wrong, otherwise you will lose sales on that page.
So when I feature 10 to 20 products or offers, I have to carefully consider whether users really need such a broad variety. Is such a massive showcase necessary?
My answer is definitive, and it’s clear from the chart above obtained via Plerdy analytics: you don’t need a huge number of products or services on a single page.
I also remember a case where a guy on a best hosting review page cut the number of offers down to one! Yes, he advertised only 1 offer and didn’t display any others.