An expired domain conceptkitchen2025.com was picked up, and 35 articles were published on it in September 2021:
The domain started picking up traction 3–4 months later in January 2022, but right during traffic growth in March 2022, it crashed down to zero:
All pages were created targeting «best» queries:
I don’t know if that was the main reason, but it’s one potential explanation for why it crashed. 176 pages according to Ahrefs, and all turned out to be for nothing. I don’t know if the owner tilted, but I bet their motivation dropped significantly)))
The expired domain was kitchen-related, and articles about kitchen products—knives, grills, ovens, and so on—were posted on it, so topically everything seemed fine.
Now 16 informational articles are published on it, but traffic is at zero:
The site has not yet recovered from the crash and penalty.