We all know Matt. And for those who don’t, here it is — diggitymarketing.com
Matt doesn’t launch sites from scratch; instead, he buys trusted sites for cheap and then scales them with content and links.
For example, someone worked on a site for a year and a half. During that time, the site accumulated age, trust, various positive signals, and… top 3 rankings as an indirect signal that Google trusts the site and is willing to tolerate it in the top results with new content and links. Matt mentions this specifically — the site must have top 3 rankings.
He buys this site and starts doing the things they usually do for sites, only now the site responds much faster. This is the essence of the strategy I discussed in the previous post: trust first, rankings second.
And a counterexample showing what happens when you ignore trust and filters.
Here’s the full story — K094: Experiments with promoting info sites. Vyacheslav Malykh https://koshkin.pro/podcast/k094-vyacheslav-malykh-infosajty/
Vyacheslav bought woman365.ru on a declining trend line. Why traffic started falling, who knows, but for some reason he decided to upload 2,000 articles there. As a result, precisely because of these published articles, the site has not paid off yet.
Declining traffic means a loss of trust. Some filter or something else. We aren’t Google, we don’t know.
And bringing a site up to the condition where it responds well to links and content takes a significant amount of time (6–18 months), which Matt bypasses by buying a site that’s already ranking in the top.
Launching 1 site in Google and waiting for results is like starting a new startup and hoping it will definitely blow up.