When people are looking for specific things—like listings rather than an informational article—and giving them exactly what they’re looking for. An intentologist?
I just see this quite often during audits now. There’s a mismatch with what people are actually searching for.
If someone is searching for a brand, for example—just put a huge button to go to the brand!🤫
GPT4: Interesting proposal! You might want to call such a person a «content intent analyst» or an «intent analysis specialist.» However, «Intentologist» could also be a unique and memorable title for such a role. The title should reflect knowledge and understanding of user needs and the ability to analyze content for compliance with these needs.
Understanding what a user is looking for that others lack is a competitive advantage. Yet, while we have editors and copywriters, a position dedicated to assessing whether a page fully answers the query doesn’t exist.😀