It might seem that reading a book is not about SEO at all and deviates from the core topics, so there is no need to stray from the main focus. You will see for yourselves how much this applies to both SEO and life.
I’ve read a ton of self-development books, but the ideas usually repeat themselves and it becomes uninteresting.
I found this book on the summary service makeright.ru — by reading summaries I discard unnecessary books that lack new ideas, and then read the full version if it catches my attention.
I read 10% of the book and already started analyzing my tasks and affairs. The focus sharply shifted from the book to my current problems.
Idea: Our judgments about decisions are distorted by their outcome
The vast majority of people answer that the best decision led to a good outcome, and the worst to a bad one. However, there lies a mistake—resulting.
For example, you are reflecting on whether you did the right thing by changing jobs. If you like your new job, you consider the decision good; if you don’t like it, you consider the decision bad.
However, in both cases the decision is the same: to leave your previous job.
Its outcome is no longer up to you: you couldn’t know that the boss would turn out to be a lunatic, that colleagues wouldn’t like you, that your workspace would be uncomfortable, or, on the contrary, that everything would turn out great.
When you made the decision to switch to a new job, you couldn’t know whether you would like it, yet you judge the decision based on information that emerged later.
Similarly, we judge the decisions of others: if the outcome is bad, it means the decision was bad too. We fail to account for the luck factor. That is how resulting reduces compassion for others and for ourselves.
We blame people for bad decisions while ignoring randomness. Furthermore, we might overlook our own and others’ mistakes due to a random good outcome.
Link to the book.