It might seem that people read text carefully and that when writing an article, you should focus solely on hiring a native speaker—preferably an American. That way, the style is guaranteed to be spot on, since text is supposedly super important.
I have data, not just a personal opinion. For example, 2,414 people landed on a page.
http://joxi.ru/gmvQqagFvoajWr?d=1
2,072 made it to the first product in the table.
Only 737 people reached the actual product reviews where the body text begins.
Only 536 people scrolled past the fifth paragraph.
Is text really that important?
When I answer the user’s query through interactive elements—tables, product blocks, pros and cons—they look at those far more often than reading the body text.
I see this kind of data every time a user gets a satisfying answer to their question.
If that satisfaction IS NOT there, they start digging deeper down the page, and that clearly shows.
This also happens with informational articles or when the product selection is too overwhelming, forcing the user to browse through a vast choice because they aren’t satisfied with the top 20% of the page.
Where the scroll is at 10%—highlighted in red—everything is working great, and conversions are coming in as expected.
This is how to TRULY work with user behavior factors and articles. If I see that users aren’t satisfied, I start questioning what I did wrong. Big data helps me figure it out.
The screenshot shows the Plerdy service: https://maxaffiliate.ru/click/plerdy/
