I follow a guy on Twitter (https://twitter.com/doziesniche) and I like him because he makes money strictly from US content sites.
Over there, they call them niche sites. The point is that Google is harsh on affiliates, imposing tons of site requirements on them, whereas content sites stay out of the crosshairs and represent a predictable business model. Yes, they also have a lifecycle, but they aren’t as exposed to risks as affiliate sites.
This guy advocates heavily for content updating; he has a great case study of reviving a site that had hit rock bottom, but thanks to updating, he turned it around. Down there, they have 3 case study examples — https://incometwins.com/
There’s just one thing I don’t get — why is their consultation so cheap? $100.
He shared a report like this:
I spend around $10k a year on my largest niche site, which typically generates between $100k and $200k a year.
Now you might be wondering, what are those $10k spent on?
To start with, $8.5k goes to outsourcing content. That’s what drives the biggest return for any niche site. For that $8.5k spent, I managed to get around 850 articles.
It might seem strange why it’s so cheap, but I can explain. Word count in these articles isn’t the key factor. Plus, I edit them myself, and after that, they look decent.
Then $600 is spent on the domain and hosting.
I didn’t buy any links, but I think if I had, the profit would be even higher.
However, I stand by the idea that a niche site can still be profitable without buying backlinks or simply acquiring them naturally.
On average, a post that cost about $8.50 to create will bring me around $180 this year. What other business models do you know with a similar ROI?
His video is here.